February 1st, 2010
Check out this site we stumbled upon today. It’s called ClientShow.com and it looks pretty interesting. ClientShow allows creative and marketing professionals to show, pitch and sell their work to their clients more effectively. This could be a great new way for all of us to communicate! The interface looks very user-friendly and it looks like it may be a great way to organize our clients brands in a place where everything can be seen together. While we’re looking into it, take a look for yourself at www.clientshow.com and tell us what you think!
Posted in Branding, Social Media, Technology | No Comments »
January 18th, 2010
 As I woke up this Monday morning, I felt refreshed, well rested and ready for the week ahead. Not only am I ready, I’m looking forward to it. How many people can honestly write this on a Monday morning, of all days?! I truly love what I do. Keylex is a great company. (Just for the record, I know you can’t see me typing this, but I assure you the CEO is not holding a gun to my head. This is not a cry for help.) Really, I think Keylex is a great place to work and I find myself looking forward to new challenges each week. Am I ready for a break when the weekend hits? You bet, but what designer doesn’t need an opportunity to recharge and refresh their creativity? ;) Some of the many great things about Keylex are the balance, relationships, and our passion for what we do. Every day is something new. Some challenges are fun and exciting, and I will speak for myself when I say some drive me completely nuts. Either way, it’s a pleasure to work for such a down-to-earth, respectable company as Keylex and I figured this was worth sharing this morning. :) Happy Monday!
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January 6th, 2010
That’s right, we’re finally back! We know you’ve been wondering when a new post would pop up for you to breeze through during your down time, and we’re finally getting back to updating. We’re planning to add a lot more content to the blog this year, especially great design techniques and concepts that will act as inspiration for future projects. So we’ll begin with some awesome navigation design.
Navigation (also known as the “menu”) is one of the most important features on a website. It should be functional, but also visually impressive. Because of their importance, navigation menus are usually placed at the top of the page, therefore making a big impact on a user’s first impression of the website.Check these out!
Posted in Design | No Comments »
November 5th, 2009
Google always has creative ways of celebrating every little holiday and milestone in history. Today is the 40th Anniversary of Sesame Street. Check out Cookie Monster on Google!!! C is for Cookie, buddy! As a creative agency, we had to add our two cents by suggesting that the “I’m Feeling Lucky” button be changed to “I’m Feeling Cookie”…at least for today…Just saying…
Posted in Education, Humor | No Comments »
October 21st, 2009
You may own or remember one of our eye-popping, 80’s retro, fluorescent brochures from this past year. Well, it’s time to reprint and we’ve redesigned them for a whole new look! Inspired by Russian Revolutionary Art and Constructivism, our new brochure is a little more eye catching from the outside, yet still packed with the same useful information about what we do here at Keylex. Want one? Well, since you’re here we can assume you already know where to find us! Just in case you’re struggling though, try contacting us by clicking here.
Posted in All Keylex News | No Comments »
October 1st, 2009
Once again, the web is making things easier! If you’re living in New York City and you take taxi’s or sedans because you sick of sitting next to the smelly guy on the subway, now there’s a website that makes it SO easy! No need to stand out in the rain and hail a cab, RideCharge is here to help! BTW, check out this site’s design and ease-of-use. Pretty sweet, huh? Click Here to go to ridecharge.com
Posted in Technology | No Comments »
September 28th, 2009
Who needs cleverly-chopped movie trailers and magazine ads, when the world wide web can do the work for you!? Have you driven past a billboard or bus stop that read “SEARCH 2012″ lately? Well if you have, and you’re as curious as many people driving past these messages are, you know that there is tons of information already out there about the year 2012. Because the internet has been buzzing for years about different beliefs surrounding the date, the introduction of a movie based on this content was best delivered through that which was already available! Not only that, but for movie goers, it makes the whole experience feel more authentic and ominous.
The movie is similar to “The Day After Tomorrow”, a sort of “end of days” thriller about human species’ final hours on earth. We won’t get in to the details surrounding the significance of 2012 because, well, you have to search for it! (That is of course, if you’re interested) ;)
Posted in Marketing | No Comments »
September 22nd, 2009
You’ve gotta see this! Check out this site: go2web20.net. It’s a great source for inspiration and an excellent example of what contemporary sites are looking like. On the right side of the site there is a menu that you can browse to help you choose a category you’re interested in viewing sites from. The greatest thing about this website is that it showcases sites that target all different types of target audiences. You can also follow them on twitter by clicking HERE. So when you have some downtime, take a look and browse around. Not only are the sites fun to look at, but you may even discover something useful for yourself!
Posted in Design, Trends | No Comments »
September 15th, 2009
This year, for the first time ever, the MTV music awards managed to triple Twitter’s average volume. The website became a way to vote for fans’ favorite nominees and even helped celebrities decide what to wear and how to style their hair for the events. Celebs were even twittering from the red carpet! People watching from home twittered in about their opinions of the show and some of the controversial events that took place. It’s become a great way for viewers to experience and feel connected with their entertainment even when watching TV from the comfort of their home! MTV even hired celebrity blogger, iJustine as their twitter correspondent along with brand new technology (THE TWITTER TRACKER) to display the most talked about topics on the site. Taylor Swift, the VMA award winning country singer was also seen video blogging and twittering in between rehearsals.
1.3 million VMA-related tweets were unleashed between the time the show started and when it ended on Sunday night. By Monday morning, the numbers had ballooned to 2 million. The numbers were unprecedented for Twitter. “During the VMAs, Twitter experienced three times our average volume of tweets,” Twitter’s Chloe Sladden said. “It was twice as many as during the news surrounding Michael Jackson this past summer.”
Twitter became a huge part of the show, as the tweet volume was instantaneous and fans and stars alike (many of whom were actually inside Radio City Music Hall) helped to narrate the evening.
“The unique level of viewer engagement MTV was able to inspire during the VMAs was impressive,” Sladden added. “We think Twitter can be the way television becomes more interactive, and MTV is showing us the way.”
CLICK HERE for more info on the MTV VMA “Twitter Tracker”…
Posted in Social Media, Trends | No Comments »
September 14th, 2009
With a new and exciting project in the works for our client, PC Universe, Keylex felt it would be good to release a sneak peek of the new branding as an introduction to the “mothersite” which will eventually be launched at pcuniverse.com. (You can view their current site here.
Rather than the typical “Under Construction” page, Keylex created a functional search engine for the site at www.uGoPCU.com, “uGoPCU” (pronounced “you go pcu”) will be the new PC Universe tag line, coupled with the brand new, fresh look and “uGo”, the new company mascot. Keylex also design a banner campaign that is currently running on the original site.
Also on uGoPCU.com, there are links to the company’s twitter, facebook, and cheaptweet.com store. These methods of customer relations and sales are part PCU’s forward thinking business approach, using social media to reach consumers on the web.
So for a close up look at the new design (first check out the old look (pcuniverse.com) then head over to www.ugopcu.com!
Posted in All Keylex News | No Comments »
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