Archive for the ‘Books’ Category

New Book To Check Out!

Sunday, July 26th, 2009

do_you_matterMore and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers’ lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You’ll learn what it really means to be “design-driven” and how that translates into action at Nike, Apple, BMW and IKEA.You’ll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging “risky” design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly “baking” design into all your processes and culture.

Ok…so that was Amazon’s write up. Here’s ours:

The book is awesome. If you trust us (which we hope you do) you’ll spend the “recession-concious” $16.49 here and read it cover to cover. If you decide to do this, shoot us a message on twitter or give us call to let us know what you thought! This book is packed with useful information and insights. Totally worth the read! Also, here’s the website to learn more:

Keylex Book Club: Now Reading: Brand Digital

Thursday, March 5th, 2009

branddigitalOnline Branding isn’t paint by numbers. It requires specific market insight, the ability to think ahead of the curve, and knowing what risks to take, when. We know you may be surprised, but Keylex has designers that actually read! All joking aside, we pride ourselves on our knowledge of our craft and being able to deliver better results based on market differentiation. In other words, we stay educated.

ZAG by Marty Neumeier was an awesome read and jam-packed with useful information. We’d even recommend it as a quick read to all of our clients! Big words, some pictures and diagrams…worth a few hours for the 15 bucks and the education you’ll recieve ;)

This week, we’re reading Brand Digital by Allen P. Adamson. It talks about the new landscape of digital branding, its almost-unlimited choices and all the new terminology. Nike, Proctor & Gamble and Unilever are used as examples to demonstrate how the best marketers are using the web to build and manage their brands. Brand Digital discusses how social sites like Facebook can be used to aid in brand development, whether companies can get a better return on the development costs of television ads if they reformat them for YouTube, how to keep digital promotion integrated with traditional outreach and how to determine which technology to use to reach one audience versus another. There is also a list of new terms all branding professionals should thoroughly understand. Adamson also covers using socialmedia as a live, virtual focus group to establish a clear brand voice.

We’ll keep you posted!

Excerpt from “Zag: The #1 Strategy of High-Performance Bands” by Marty Neumeier

Sunday, March 1st, 2009

zagbook“Remember the dot-com disasters of the nineties? There was plenty of passion for stock options, but little passion for building a real company to serve the long-term good of a cimmunity. As a result, we saw the proliferation of “junk brands”—brands with beguiling fonts, but nothing real to back them up. The economy soon collapsed taking junk brands with it. The words of ivestor-philosopher Warren Buffet suddenly rang true. “when the tide goes out, you can see who’s wearing bathing suits.”

A Highly Recommended Read: ZAG

Friday, February 27th, 2009

zagbookIn an age of me-too products and instant comminications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out maneuver, and out-design the competition. Author Marty Neumeier illustrates the number one strategy of high-performance brands—radical differentiation.

You can purchase the book on (click here) or check out the official ZAG website by clicking (here)