Archive for the ‘ecommerce’ Category

Keylex launches The Candy Store Online. Sweet!

Thursday, March 3rd, 2011

We are proud to announce that we have launched a stunning eCommerce store for The Candy Store of Baltimore, MD. Built on the popular Magento eCommerce platform, the website sports a creative and fun design and features a full line of candy gift platters, dried fruit & nuts and a wide range of chocolates. In addition, the website carries specialty lines such as a Jelly Belly department, Sugar Free delights, and an upcoming section for corporate gifts.

As with all projects, we started off by creating a unique design that establishes brand recognition. With the crowded online candy marketplace, it was important to design a website that first and foremost makes a positive and memorable impression. After one visit to the website, it is a website visitors are not likely to forget. Next, we focused on usability. We wanted to have a site that is absent of the clutter found on many websites and allow visitors to easily browse the website. We added many convenient features such as in-store pickup and local delivery. Next, we went to work ensuring that the original design was not changed at all implementing the live catalog and  shopping cart system.

Visit the website at and let us know your thoughts in the comments below.

Increase in Shopping Online

Tuesday, March 10th, 2009

online-shopperThe worldwide recession is actually fueling a use for more and more online shopping for goods and services. During this slowdown, people are staying home in order to save money, however this excellerates their use of the internet to shop for bargains and finds the best deals and sales online. Many users are found to be changing their minds about which brands to buy and where to shop due to research on the web. If you’re not there when consumers are looking for you, you risk losing out.

Last year 220,141,969 users in the United States alone were reported to be using the internet. That’s over 73% of our population shopping for goods, services and entertainment. Now people are even creating and sharing their own content. The amount of time Americans spend online per week has doubled in the past 8 years from 7 hours to 14 hours each day. This makes up for about 30% of their leisure time. In 2009, due to the recession, an even greater increase in the number of hours Americans spend on the web is expected.

If your company’s marketing and sales approaches haven’t caught up with recent trends in consumer behavior, you may be missing out. Consider ecommerce a malleable investment for growth. It’s an inexpensive way to pull ahead of your more traditional brick and mortar competitors and to reach more consumers in this economic slowdown.

A Highly Recommended Read: ZAG

Friday, February 27th, 2009

zagbookIn an age of me-too products and instant comminications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out maneuver, and out-design the competition. Author Marty Neumeier illustrates the number one strategy of high-performance brands—radical differentiation.

You can purchase the book on (click here) or check out the official ZAG website by clicking (here)


eCommerce evolution

Sunday, February 22nd, 2009

An interesting video on the humble beginnings of ecommerce and how far it has come since 1994.

Keylex takes on Sunkist Candies, Sweet n’ Low Candies

Friday, February 20th, 2009


Keylex was chosen as the agency of choice for both Sunkist and Sweet ‘n Low Brand Candy divisions. We are developing state-of-the art websites for each brand with engaging content. Stay tuned…

Fruitbowl: Our Proprietary ecommerce Platform

Wednesday, February 18th, 2009

ecommerce_graphic_topFor companies whose needs go beyond “off the shelf” and “shopping cart software”, Keylex can help. Our FruitBowl eCommerce solution is a beautiful blend of passion, creativity, and expertise.

FruitBowl is everything you need to run a world-class online store. Our full-service team covers planning, design, development, implementation and hands-on marketing. Here is a sampling of fruits from our harvest:

bowl_mixedfruit1TropicalPromotion allows merchants to design effective incentive programs using a wizard-driven interface.

bowl_orangesA professional approach to ongoing marketing, our CitrusMailer enables accurate delivery and reporting of marketing messages.

berry_21BerryTracker is a full-flavored tool to track the point of referral on every sale, every visitor and every transaction.

Experience the sweet taste of success. For a free demonstration of FruitBowl, or for a consultation with a member of our staff, please contact us.