Archive for the ‘Humor’ Category

A is for Awesome, Google.

Thursday, November 5th, 2009


Google always has creative ways of celebrating every little holiday and milestone in history. Today is the 40th Anniversary of Sesame Street. Check out Cookie Monster on Google!!! C is for Cookie, buddy! As a creative agency, we had to add our two cents by suggesting that the “I’m Feeling Lucky” button be changed to “I’m Feeling Cookie”…at least for today…Just saying…

Uncle Chet: Designer to the Bars

Wednesday, June 17th, 2009


Uncle Chet is well aware that when ZZ Top wrote “Every Girl’s Crazy for a Sharp Dressed Man” they were talking about him. A self-proclaimed fashionisto, Chet can tell the difference between a BugleBoy and Osh Kosh B’Gosh stonewash denim without flipping a tag. He loves to give advice on texture/pattern do’s and don’ts such as: DO wear your hunting cap as an accessory to your lumberjack flannel. DON’T sport a t-shirt with more than 3 Looney-Tunes on it unless the characters are Wile E. Coyote, Sylvester, and Marvin the Marshin. (Which we all know is a combination that does not exist.) Uncle Chet is a regular mustache-clad Ralph Lauren with a comb-over.

Keylex also appreciates dressing the part, but you won’t find us donning anything with an Elmer Fudd screen-print. We stay on top of recent trends to ensure that your site is current and sends the right message the the right audience.

When it comes to matching tube socks with a tank top, Chet knows best. When it comes to pairing strategy with seamless execution, Keylex knows best.

When The Bic Hits The Fan…

Wednesday, May 13th, 2009


One thing we can all be sure of is that our Senior Creative Director knows his design. As for making a peanut butter & jelly sandwich…ehh…

A few months back his computer was making a racket and he decided to “investigate.” After removing the side of his computer tower, he noticed the cooling fan was humming and thought to himself “What smart thing can I do to quiet the noise so that I can get back in the zone?” He looked around his office for the perfect muffler and voila! – A red Bic pen. He stuck the pen into the fan, stopping it and the noise it was making. Now let’s just say that sometimes being creative doesn’t help a situation.

Months passed and plenty of creative work was done in peace and quiet. Until last Wednesday. In the middle of a project, out went the power on the designer’s desktop. It turns out the ol’ pen-in-the-fan trick worked too well. It actually managed to kill the power supply to the whole computer.

Luckily, our Lead Developer is also handy with hardware and performed a brain transplant on the tower. The photo above is a testament to one of his many talents.

Moral of the story: Creative: Forget moonlighting as a Computer Repair Man and don’t quit your day job!

Uncle Chet’s Moped

Tuesday, May 12th, 2009


Uncle Chet’s got a soft spot for his Honda PA50 Moped. You can find him mud-jumping in his back yard or cruising the neighborhood in his leather biker jacket and fighter pilot cap—the plastic license plate reading: “MoPeds-MoFun.” Chet never really got into Harley Davidsons. He likes to think of himself as…unique.

At Keylex we like our work to be unique too, but not the “Moped” kind of unique. When you’re trying to stand out among the competition, it’s important to stand out in all the right ways…not by wearing a hat & goggle combination and driving an old scooter.

When it comes to clearing sweet jumps on the ‘Ped, Chet knows best. When it comes to jumping ahead of your competition, Keylex knows best.

Norton Antivirus Can’t Stop Swine Flu

Friday, May 1st, 2009


Neither can Keylex. We’re not going to lie to you. Swine Flu is slightly out of our control. Trust us we’ve checked into it:

So what truth can we say about the big, scary world we live in today? Well, we can tell you that we know all about proactively monitoring user browsing patterns and footprints and blocking unwanted prowlers and stopping hacking and SQL injection before it starts.

Just ask your IT guy what we’re talking about or give us a call. ;) Oh, and keep washing those hands!

Uncle Chet’s Family Reunion

Monday, March 23rd, 2009


Nobody does Family Reunions quite like Chet, but this year’s story takes the cake. Uncle Chet showed up to the Eddyville Rec Center for his family reunion around 1:30pm. By 1:47 he managed to devour half of the mini crustless, triangle tuna sandwiches and make half of the wet-bar vanish in thin air. By 2:01 Chet was busting a move on the dance floor……..solo…….to no music at all. By 2:19 he was joined by nearly the entire family in what appeared to be a combination of The Carlton and the Hava Nagila dance. By 2:20 Chet realized that he was at someone else’s family reunion.

If Uncle Chet had made it to his family event he would have been surrounded by 100 Chets or more. He would have never stood out enough to make a difference and make the party a success!

When it comes to standing out like a soar thumb while leading the conga line, Chet knows best. When it comes to standing out among your competition and being a leader in your industry, Keylex knows best.

Uncle Chet: Pac-Man MVP

Monday, March 16th, 2009


Uncle Chet dominates at Pac-Man. He’s a regular ghost-glutton on the joystick. In fact, he once tore the left toggle right off of the arcade console during a heated match. Chet’s a legend in bowling joints and dive bars across tornado alley. Billy Mitchell Loses to Chet "The Blunderguff" ChesleyRumor has it, he once made world record-holder Billy Mitchell cry after a high-scoring blowout.

While Uncle Chet may seem like the wave of the future to his pac-fans, he really just likes to play it safe. What he doesn’t want anyone to know is that he rules at Pac-Man because it’s the only game he knows. XBox and Nintendo Wii are foreign and frightening to Chet.

At Keylex, we know the future is now. (We stopped playing Pac-Mac competitively, back in ’86….which was right about the time we got rid of our long hair and mustaches)

When it comes to pellet pounding, ghost-gobbling hobbies of yesteryear, Chet knows best. When it comes to designing sites that will stand the test of time and devour the competition, Keylex knows best.

Uncle Chet’s ’87 Camaro

Sunday, March 8th, 2009

Chet loves his 1987 Chevy Camaro 3rd Generation 5.0 IROC-Z. On cool summer nights he can be found cruising the open road, rocking out to “Dude looks like a Lady” and “Another One Bites the Dust” on repeat with the t-tops off and the treble cranked all the way up. Chet’s been known to claim that he once raced a freight train on along-side interstate 80 and won by a landslide. A likely story, indeed.

Just like Uncle Chet, some of the greatest things we do are things you will never see. We guess you’ll just have to take our word for it.

When it comes to supercharging your ‘maro, Chet knows best. When it comes to beefing up your website’s security, Keylex knows best.

Uncle Chet: Dancing Machine

Wednesday, March 4th, 2009


Nobody denies that Uncle Chet can cut a mean rug. He knows the electric slide, the macarena, the chicken dance, and the running-man. He even loves to brag about almost making it on to an episode of Soul Train as a backup dancer in the 80’s. Wherever Chet goes, if they’re playing Michael Jackson, he’s moon-walking. Everyone who knows (or knows of) Uncle Chet expects a performance if the music is playing.

Much like Uncle Chet, your brand owes the audience a certain level of performance and consistency. If your company sells dancing machines, they have to dance—all the time. Your brand should never have two left feet.

At Keylex, we never step on another brand’s toes. In fact, we don’t even dance, nor do we try to. We leave that to Chet. When it comes to the robot, Chet knows best. When it comes to online branding, Keylex knows best.

Skittles: Twirlling the baton

Tuesday, March 3rd, 2009

It’s easy to see why Skittles would want to divert the attention from Twitter, because it is, as you can see, heavily abused by spammers, and a lot of the jokes are simply to tasteless for…well, anyone. That’s the ugly side of social media: a lot of it is completely uncensored and some users see this as an opportunity to get nasty or even vile.

“Skittles Swaps Homepage from Twitter Search to Facebook Page” by Stan Schroeder

skittles“Ugly side” of Social Media? Is there really such a thing, or are some folks too sensitive for the reality that people with varying opinions and social backgrounds are what makes up our country’s mainstream today? Walk down the street or catch a bus in any major U.S. city in 2009 and try to avoid opinionated banter with a little choice language. Do we take any of this to heart or base our buying decisions on the specifics of what these people say? It would be pretty sad to discover if we were this easily influenced. Instead, perhaps we should focus on why so many people feel it is their responsibility to voice their social and political opinions loud enough for others to hear.

As some of you may know (or not know) Skittles has changed its entire website at to a “social Media Hub” where web-savy surfers can access social outlets such as Twitter, YouTube, Flickr, and Facebook. Here, they can sound off about their love (or hate) for Skittles. Now, all of us can see where this might cause some controversy, but is controversy really a bad thing? At the very least the stench surrounding the topic (including the stink that we are about to raise) is enough to genereate audience buzz alone!

Something that much of corporate America is still having trouble facing is the intelligence of today’s online audience. Smoke and mirrors no longer work like they used to in marketing and are easier for web savvy consumers to pick up on. Younger generations (like the demographic targeted by Skittles) don’t base their purchasing decisions on negative or positive comments and reviews of a product. They base it on how many people are talking about it. Popularity isn’t always defined by support.

Many of the posts on twitter regarding Skittles aren’t really about the user’s desire to get others to try or avoid the product; They’re about being part of the conversation. That’s the beauty of social media! Raw, uncensored, reality. This is what today’s young consumer responds to, not gobbledygook from the mouths of out-of-touch internal corporate marketing departments. In fact, they laugh at the old-fashioned, being “marketed at” approach. It undermines and insults their intelligence.

Skittles is allowing itself to be associated with its audience. Some people like Skittles, some do not, and some just want to be heard. It’s reality, and young consumers (Skittles’ target audience) understand, respect, and excuse that. While it may be controversial now, it’s the wave of the future in terms of Brand interaction for for the “internet generation”. What’s more powerful than allowing your consumers to represent your brand for you?

Ask yourself this question: Are my brand, products, and services unique and strong enough to stand up to the reality of a market flooded with old-fashioned teqhniques?

If the answer is anything but “100% positively”, consider Skittles the leader of the parade and get in line. A bold move? Yes, but as Apple’s mantra for the 21st century goes, if you want to have a successful brand you’ve got to “Think Different.”

You go, Skittles. Keylex approved!