Archive for the ‘Humor’ Category

Microsoft “re-designs” the ipod packaging. Hilarity ensues…

Sunday, March 1st, 2009

Uncle Chet Wines & Dines

Sunday, March 1st, 2009


Uncle Chet knows a thing or two about alcohol, and not the rubbing variety mind you. He gives impromptu lessons to his friends on how to make custom concoctions and mystical brews. Chet’s friends think he’s the greatest thing since the cork screw. But while Chet may know how to make a JagerBomb, he doesn’t know his confines. Let’s just say, Chet “Pushes the Limits” of his intake. The man has no governor.

Like Chet, Keylex Pushes the Limits too. But you won’t find us dancing on the piano at McGuire’s singing smash hits by Bon Jovi and Leonard Skynard. While our creative approach may be intoxicating, we know when to say no, while some of our competitors have succumbed to Uncle Chet’s peer pressure by letting him mix the drinks.

When it comes to whipping up a Metallicarita, Chet knows best. When it comes to developing a website that’s undeniably addicting, Keylex knows best.

Pepsi/Coke Competitor Rivalry

Sunday, February 22nd, 2009

Making up and pointing out a competitor’s flaws doesn’t have to be vicious.

Designing The Stop Sign

Saturday, February 21st, 2009

What can happen when the Creative Director is out to lunch…

Strange humor used to target junk food-fueled teens.

Friday, February 20th, 2009

A somewhat recent trend over the past 2-3 years is making no sense to adults, but companies targeting teens through advertisements on the web and television are laughing their way to the bank! “Random humor” as teens might refer to it, is being used to sell anything from Skittles to Burger King, Mountain Dew to Starburst. Teens find them hilarious and relate to the characters and humor depicted in the ads:

Didn’t get it? Maybe you shouldn’t, which is why they find it funny. It makes little sense with a dash of irony thrown in – a perfect recipe for advertising targeting teenagers. Many strange things are funny in the gawky and awkward life of a teenager, and the more they have to talk about and relate with each other, the better. These commercials are definitely fuel for conversation (whether you find them funny or not)

Mac VS. PC campaign

Friday, February 20th, 2009

Branding Macintosh by using a Human analogy and some casual conversation – just another unique way Macintosh creates a niche for itself through marketing.

Uncle Chet’s Diagnosis

Sunday, February 15th, 2009


When someone we know is sick they visit the doctor. When the pipes are backing up and Dráno just isn’t doing the trick, we call the plumber. Sometimes it just pays to do have a professional do it the right way, the first time, instead of trying to take a project head on and venture into uncharted territory. Not Uncle Chet. His middle name is…Uncharted Territory.
He’s got a thousand ways to avoid a trip to the doctor including a few home remedies he picked up while surfing Google for the keyword “Hangover.”

Web design is similar to medicine in its complexity. Many of us appreciate it; Few of us fully understand it (no matter how much we read WebMD or use PaintShop) This is why we don’t question our prescriptions, choose them buffet-style or give advice to the professional. We work with the doctor by describing our issues and trusting their educated advice. After all, would you have Chet diagnose a sharp pain in your abdomin?

At Keylex our Creative Directors are trained to differentiate one business from another through design and clever branding. Their career is based on staying tuned-in to market trends, media, and literature relevant to their craft as well as a background of intensive education in art history, advertising, and design.

When it comes to curing a severe case of Post Ethonoal Induced Coryza, Chet knows best. When it comes to curing your consumers of Market Clutter Induced Nausea, Keylex knows best.


Complete do-it-yourself graphic design kit!

Sunday, February 15th, 2009

Disclaimer: The is obviously a parody. Please do not attempt to purchase the products mentioned above. Instead, please consult a design professional.

Uncle Chet Get’s Pumped Up

Sunday, February 8th, 2009


Uncle Chet likes to think of himself as a man’s man—an all American patriot with a heart of gold and an iron fist. He benches 150lbs, squats 175, and can do a ton of push-ups on command. He’s a hero amongst his fellow gym rats and has memorized every Arnold Schwarzenegger line from Pumping Iron. Chet’s buddies think he’s the real deal. They ask him for advice on protein shakes and lifting techniques.

Unfortunately, Chet threw his back out doing dumbbell curls last weekend and still hasn’t recovered. He blames it on the gym’s poor quality free-weights. We however, know that the cause of Uncle Chet’s injury was his inexperience and lack of knowledge. Sure, he lifts weights and knows some terminology, but he’s no Personal Trainer. Chet’s friends decided to seek the help of a professional after discovering his herniated disc.

When it comes to Pumping Iron, Chet knows best. When it come to pumping up your ecommerce sales, Keylex knows best.