Archive for the ‘All Keylex News’ Category

Brand Differentiation

Monday, May 4th, 2009

You’ll find that well established brands usually have a clear and unique communication to the consumer. This angle is unique to the brand. No other company that competes can make their promise in the same way without being compared to the first to do it.

It’s necessary for your site to have its own unique selling point. It’s important to remember that consumers will not be familiar with your brand until it has established itself as different than its competition. It is also important that the brand is communicated as being more effective and convenient than its competitors. For example, it wouldn’t be wise to open up a department store across the street from a Walmart these days. They both may sell some of the same items, but Walmart as a brand is so well established that any similar store in the area would quickly become the copycat/underdog (as opposed to opening the same store in a town where there is no Walmart.)

crowded1Take a product that’s an all natural solution to hair regeneration. “All natural” may sound clean and healthy, but it’s is not a great marketing angle. Being “all natural” only goes so far these days, and with the “hair loss-stricken consumer seeking results, the fact that this product comes from nature isn’t likely to sell them on the idea that it will actually work. Look at Hoodia for example: Hoodia Gordonii, a plant found in southern Africa is claimed to be effective as an appetite suppressant. So is Green Tea. Both are all natural, but since the explosion in Hoodia’s popularity over the past year and a half in the health industry, it has become a glorified supplement for those looking to lose weight. It’s gotten to the point where the word “Hoodia” itself communicates weight loss to consumers with no knowledge of its effectiveness or side effects. It’s known more as an “active ingredient” in weight loss pills than a flowering plant in Africa. Green tea on the other hand is much less marketable due to its “all-natural” label. Most people know that they can drink green tea as a beverage, so they assume “How far can this really take me as a weight loss solution.” There is no sense of “mystery” when it comes to green tea. “I can grow it in my backyard, so it can be that powerful.”

Fiji Water is another excellent example. Bottled water is bottled water. You can dress it up, make it pretty, say how it comes from the springs of so and so and how “all natural” it is, but one thing that nobody else can say is that their water comes from an artesian aquifer, located at the very edge of a primitive rainforest, hundreds of miles away from the nearest continent. It’s so “all natural” that it is untouched by man until you unscrew the cap! This promise is what sells Fiji Water as a premium brand – not its packaging or the graphics on the website alone, but the combination of these and brand differentiation.

The angle that this hair solution should take should be similar to Hoodia Gordonni. It can be “all natural”, but it must have an angle to differentiate it as a brand and to communicate its effectiveness as a solution. Keylex would create a “buzz” about a unique ingredient and the discovery of the first all- natural acne product that is actually as effective as a prescription without all of the doctor visits, medicinal baggage and side-effects.

It’s all about the delivery. “Zagging” when everyone is “Zigging” won’t guarantee a product to sell unless it’s done with research, experience and a professional eye.

Keylex Launches Ribbonblend

Tuesday, March 31st, 2009

This past week Keylex launched Ribbonblend.com a website helping to connect the global food industry. Ribbonblend.com connects people in the food & beverage industry with ingredients, products & facilities. With a sleek floating interface and custom development to allow it’s users to search, list, and browse manufacturing, processing, and packaging companies, Ribbonblend is a user-friendly site that will make connecting with others via the web both fast and simple.

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Uncle Chet’s Family Reunion

Monday, March 23rd, 2009

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Nobody does Family Reunions quite like Chet, but this year’s story takes the cake. Uncle Chet showed up to the Eddyville Rec Center for his family reunion around 1:30pm. By 1:47 he managed to devour half of the mini crustless, triangle tuna sandwiches and make half of the wet-bar vanish in thin air. By 2:01 Chet was busting a move on the dance floor……..solo…….to no music at all. By 2:19 he was joined by nearly the entire family in what appeared to be a combination of The Carlton and the Hava Nagila dance. By 2:20 Chet realized that he was at someone else’s family reunion.

If Uncle Chet had made it to his family event he would have been surrounded by 100 Chets or more. He would have never stood out enough to make a difference and make the party a success!

When it comes to standing out like a soar thumb while leading the conga line, Chet knows best. When it comes to standing out among your competition and being a leader in your industry, Keylex knows best.

Keylex Launches New Look for Eichlers.com

Thursday, March 12th, 2009

Today we launched our Eichlers.com makeover. Like any makeover, the look was well overdue (and well deserved!) Eichlers has taken on a new look of sophistication that is more contemporary and user friendly. While keeping the architecture of the original site intact, we gave Eichlers more muted tones and a cleaner, more streamlined navigation. The result is a faster, more visually appealing experience that’s easier for customers to search and find what they’re looking for. Up-to-date, mature, and elegant, Eichlers.com is now better than ever as the World’s Judaica Store.

See below for screen shots of the transformation:

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All New IncentiveXT Coming Soon

Friday, March 6th, 2009

xt_iconIncentiveXT is a turn-key website platform designed to run online incentive-based fundraising campaigns. Whether the incentive is one prize, or a full-scale auction, IncentiveXT makes it simple to setup the campaign, and even easier for visitors to participate. It’s the secure and reliable way to accept year-round donations, and now it’s getting a full scale makeover!

To make it even easier for users to understand, IncentiveXt.com is breaking it down and streamlining their site. Powered by Keylex, it’s sure to be a knockout…not that we’re here to brag ;)

Check out the original site here before the new launch and check back here for new information on the introduction of the all new IncentiveXT.

Introducing: Social Marketing Keylex-Style

Thursday, March 5th, 2009

social_marketing_logosWith the economy in a slump, many businesses are turning to the Internet to generate extra reveneue. We’re finding though that companies are trying to apply traditional marketing strategies to their web business and the results are dismal. With technology moving at a dizzying speed, marketers are having a difficult time understanding the new age of marketing, let alone generating revenue. Executives I talk to write off social media as “teenager hype,” yet what they fail to realize is that social marketing is what makes the Internet tick and it’s here to stay.

Take blogs as an example. It is by far the most misunderstood marketing tool and is perceived by many in corporate America as a glorified chat room. I am fascinated that many people I talk with have the perception that the sole purpose of a blog is for the general public to write uncensored comments. It is the same demographic that is clueless to how Facebook works and to whom Twitter means birds singing.

So continuing our mission of building online brands through better design, development and marketing, Keylex has launched a comprehensive Social Marketing division to guide companies in creating buzz with this exploding medium. With our pulse on technology and our deep knowledge of social trends, we have quickly become the go-to company for new-age marketing strategies.

We’ve Launched!

Tuesday, February 24th, 2009

The new Keylex.com has finally taken off! We figured it was time for an update. If you’re reading this, then you’ve already stumbled upon the new site. Have fun, browse our work, solutions and contact us!

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Yakira Diamonds: New site coming soon!

Monday, February 23rd, 2009

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Yakira Diamonds has brought the diamond district to New Jersey.
Their low overhead makes for wholesale prices directly available to customers.

Yakira offers a wide range from engagement rings, authentic pink, ice-blue and canary-yellow diamonds, to some of the finest diamond jewelry available.

They have the ability to create any design or find any diamonds that you are searching for at the lowest possible price!

Keylex Launches Datamap Intelligence Website

Sunday, February 22nd, 2009

datamap

Site Address: www.datamapintel.com

Datamap Intelligence is a combination of web-based services that helps its clients get the exact location and street layout of all new residential developments built across the United States and Canada. Datamap came to us with the objective of building an umbrella site to house all of its services.

Visit the website here.

Keylex takes on Sunkist Candies, Sweet n’ Low Candies

Friday, February 20th, 2009

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Keylex was chosen as the agency of choice for both Sunkist and Sweet ‘n Low Brand Candy divisions. We are developing state-of-the art websites for each brand with engaging content. Stay tuned…