Check out this site we stumbled upon today. It’s called ClientShow.com and it looks pretty interesting. ClientShow allows creative and marketing professionals to show, pitch and sell their work to their clients more effectively. This could be a great new way for all of us to communicate! The interface looks very user-friendly and it looks like it may be a great way to organize our clients brands in a place where everything can be seen together. While we’re looking into it, take a look for yourself at www.clientshow.com and tell us what you think!
Archive for the ‘Social Media’ Category
This year, for the first time ever, the MTV music awards managed to triple Twitter’s average volume. The website became a way to vote for fans’ favorite nominees and even helped celebrities decide what to wear and how to style their hair for the events. Celebs were even twittering from the red carpet! People watching from home twittered in about their opinions of the show and some of the controversial events that took place. It’s become a great way for viewers to experience and feel connected with their entertainment even when watching TV from the comfort of their home! MTV even hired celebrity blogger, iJustine as their twitter correspondent along with brand new technology (THE TWITTER TRACKER) to display the most talked about topics on the site. Taylor Swift, the VMA award winning country singer was also seen video blogging and twittering in between rehearsals.
1.3 million VMA-related tweets were unleashed between the time the show started and when it ended on Sunday night. By Monday morning, the numbers had ballooned to 2 million. The numbers were unprecedented for Twitter. “During the VMAs, Twitter experienced three times our average volume of tweets,” Twitter’s Chloe Sladden said. “It was twice as many as during the news surrounding Michael Jackson this past summer.”
Twitter became a huge part of the show, as the tweet volume was instantaneous and fans and stars alike (many of whom were actually inside Radio City Music Hall) helped to narrate the evening.
“The unique level of viewer engagement MTV was able to inspire during the VMAs was impressive,” Sladden added. “We think Twitter can be the way television becomes more interactive, and MTV is showing us the way.”
Thanks to PCUniverse for the link!
Good question. Glad you asked.
The benefit to having a Facebook account for your business is that it can used as a tool for networking, customer service and free advertising. It gives your customers another way to reach you, it’s a more personal way to get your name out there than the old-fashioned print ad or email blast, and it opens up, and it’s yet another touch-point where people can be reminded that you exist!
You can advertise, create events, invite employees to join you, search for new employees, create live updates, and more. Facebook is always growing and adding features. The sooner you join and begin to understand it’s capabilities, the easier it will be to grow with it.
Ways Facebook Can Help Your Business:
Facebook Pages — Facebook “Pages” (that’s with a capital “P”) were created to give businesses their own profile on Facebook. In fact, originally, the code that made up a Facebook “Page” appeared to be almost exactly the same as that which generated user profile pages.
Pages give your business or brand an identity on Facebook. With a Page, those interested and following your brand can become “fans”, and when they do so, all their friends will see this. You can store photos, videos, information about your company, and custom applications on your Page. All activity on Pages gets posted back to your Mini Feed for all your friends to see. Click here for a detailed overview on what fields you can store on a Facebook Page.
Groups — Groups on Facebook are similar to Pages, but are meant to be built around a group of people rather than an individual business or brand. Groups have no “become a fan” feature, and do not share as much information with users’ friends as users interact.
Applications — Facebook has a very powerful API that you can have developers write software for to help promote your business on Facebook. Applications give you full power to say or promote anything you want about your business, and use the social tie-ins provided by Facebook to do this. For instance, Visa created the “Visa Business Network” application, which takes information about users and allows them to better network with other small business owners. They even integrated with Facebook advertising by offering those that install the app a credit towards advertising on Facebook.
Advertising — Facebook has a powerful advertising engine that enables businesses to specify a specific demographic target, see how many people that demographic will hit, and advertise to that demographic. Facebook has also provided even more customized options for other areas of the site which businesses with a larger budget can advertise through. Then there’s the highly controversial Facebook Beacon – if you do e-commerce transactions through your site you can enable users to share updates on purchases users make on your site amongst their friends. It has been awhile since I’ve seen anyone use Beacon, however, so it’s hard to tell whether Facebook still supports it. You can still access this and the other advertising features through the Advertisers link at the bottom of Facebook.
Polls — Facebook Polls are great for marketers looking to get a quick answer about a particular feature they’d like to implement, or just to find out information and opinions from a specific demographic. You can access Facebook polls via this link.
Facebook Connect — just announced last week at F8, Facebook Connect enables your website to easily integrate with Facebook. Now you can integrate Facebook into your login process, retrieve users’ friend information, and even post data back to users’ Mini Feed so all their friends can see their activity. Think of Facebook Connect as the new Beacon, with much more flexibility to do even more throughout your site! Click here to learn more about Facebook Connect.
Here are some useful links to help you learn more:
eCommerce sites have remained the same for a long time. With the growing trend in “Web2.0” styling, changes are finally taking place. Marketing has also changed. The outdated idea of a large call to action, is dead, and dying. File sharing, viral marketing and blogging has totally cast a shadow over the dusty “Buy me! Buy me!” technique. Generation Y consumers are “banner blind”, web savvy, and not so quick to give away their trust, loyalty and ultimately their money to just any brand. So the question is, why hasn’t eCommerce caught up as quickly as the marketing world?
It’s most likely due to a comfort level that business owners have with things that have already been done and that haven’t failed yet. The keyword there is “yet.” The only problem with the safety route is that the fire’s in the stairwell and climbing. Eventually old-fashioned techniques have to give way to the present, and if you’re stuck in the stairwell you’ll have to try a different route or start fighting the flames We’ll take the first choice ;)
I early bird get’s the worm, so the ones keeping an eye on what’s next will be the market leaders of tommorow. The good news (especially for small to medium businesses) is that the pulse right now is on communication via the web, often FREE communication! It is becoming obvious that doing things the old-fashioned way will cost more and sell less. So what can be done to save and sell at the same time?
Be REAL, be honest, be blunt.
Be honest. Are you really as great as you say you are? Consumers aren’t as dumb as you think, (or as some of them may look) :) Your smoke and mirrors will turn them off and lose their trust in your authenticity. Brands that today’s consumers are prepared to “let in” to their lives are the ones that connect with them on a much more personal level. It shows a deeper understanding of what they want and need, and that you’re interested in helping to provide them with a means to having those needs met. As soon as you become too sales driven, you fail. Customers want to be embraced, not bombarded with more wordy pitches. Social media is an excellent way to really understand your audience and connect with them. Here are a few ideas:
Have your staff members create twitter accounts. All of you can post real thoughts, feelings and provide a sense of human life at your company. Let your personality through. Don’t try to sell the product or service. Talk about topics that relate and allow consumers to get to know you. They’ll find what they’re looking for, and if it’s what you have to offer, you won’t even have to pitch it. Offer links to your staff’s Twitter profiles on your help pages. Now your customers will be able to follow you, ask questions, and recommend others to follow you as well. Best of all? THIS IS FREE!
Some of you are probably wondering, “How the heck can I really put social media to use for my business, and is this even practical or relevant to what I do?” The answer is that there are many ways to implement social media on your website and in the majority of cases it is more than practical/relevant….it is necessary for the maximum growth of interest in your business on the web. Here are some useful tips on how to use social technology to benefit your business:
• Stop talking and listen. The days of marketing at your customers are dwindling. Today’s consumer isn’t going to let you pull the wool over their eyes. Smoke, mirrors, bells and whistles have little effect anymore. There’s just too much marketing noise for them to do the listening. Consumers are covering their ears and speaking their minds. They want to be heard, not sold, and if they’re being listened to they will be more likely to be loyal to your brand. Building brand loyalty and trust is becoming more important than ever. The days of pushy advertising and trying to wow the audience with buzz words and crafty verbiage are long gone.
So How Can I Become a Brand that Listens?
Instead of launching the typical “brochure style” website, with all the nifty marketing words and hero shots of the product, create a blog style “hub” where consumers can come for the traditional information, but also gain access to social touch points of your business such as Twitter, Facebook, Youtube, Linkedin and so on. Allow customers to write reviews, reply to videos, add your company as a “friend” and actually interact with your brand. This will help to break down the trust barrier and establish a business-to-consumer relationship on a more formal level (which is the level your customers want to meet you at)
• Use social technology for both advertising and customer service Let your customers advertise for you! If you stand behind your product or service then you should be fairly comfortable allowing feedback from customers via sites like Facebook, Digg and Twitter. It’s like free advertising from the very people who have the power to convince their peers that what you sell is great! If there is a problem that brings about negative feedback, sites like Twitter and Facebook give you the opportunity to have an open discussion with the consumer and answer FAQ’s in real time. This is a bonus when it comes to trust and loyalty because this type of interaction makes the company appear more “real” and tangible.
• Break ground. Don’t be afraid to do something new, risky, and maybe even a bit crazy. People respond to these things. Why? Because they’re different. On a long car ride you pass by plenty of Toyota Camery’s, Honda CRVs, Dodge Caravans, and Ford Focus’s…You’re so used to seeing them that you have no opinion when you see one. You’re not particularly interested or distracted by their appearance. However, if a bright yellow Ferarri or a sleek Rolls Royce pass you on the right, you’re not only caught off guard, but you will certainly have an opinion.
So what do $300,000 automobiles have to do with my website?
The point is that all websites are not created equal (nor should they be!) Just because one business has been successful making sales without the use of social media does not mean the next company that comes along shouldn’t try to use as much social technology as possible! If you don’t do it, your competitors just might…
Here are some excellent examples of how social media can be used through ecommerce:
Here are some sources for info on Social Media sites that your company can take advantage of:
Some interesting facts/reasons to use social technology:
• 3 out of 4 Americans use Social Technology
• 2/3 of the Global Internet Population visit social Networks
• Visiting social sites is now the 4th most popular online activity (ahead of personal email)
• Twitter’s monthly growth rate in the first month this year was 1382%
• The number of minutes spent on facebook each day is over 5 billion.
• If Facebook were a country, it would be the 8th most populated in the world just ahead of Japan.
Many of your customers are already using or learning how to use social media right now!!!
• 93% of social media users polled believe a company should have a presence in social media
• 85% polled believe that a company should go further than just having a presence, but should also interact with its customers
• Millions of people are creating content for the social web right now
• Your competitors are already there
• Your customers have been there for a while and they’re looking for you
Just some food for thought from your favorite web agency, Keylex ;)
…with a little help from the good folks at: BusinessWeek, Cone Business in Social Media Study, Mark Zuckerberg, Nielsen-Global Faces & Networked Places, and Forrester-The Growth of Social Technology Adoption.
Bloggers and Forum dwellers alike have been buzzing about the “Bing.com commercial” and prophesizing about how “Bing is gonna be better than Google” and “Bing.com will kill Google.”
Ok, everyone relax. Microsoft’s latest “Bing” engine has not yet proved itself to be Google and might not be ready to compete just yet, but it’s a different taste of web search engine. Does it have potential? Sure, but at this point, to most people it’s something new with a catchy name, and that is exciting. (Somewhat of a deja vu of a certain election held this past November, perhaps?)
Bing is the young, fresh, sophisticated new kid on the block. Besides being easy to pronounce, Microsoft is marketing Bing as a “decision engine,” differentiating it from it’s competition. The commercials are straight forward and effective. So much so, that people have been quick to jump on the bing wagon (pun totally intended). All joking aside, we’re not so quick to dump our beloved Google for the flavor of the week. However, we will be trying out Bing and getting back to you soon with our thoughts.
A Microsoft search engine, huh? Let’s see if we can keep it from freezing and crashing the world wide web!
You’ll find that well established brands usually have a clear and unique communication to the consumer. This angle is unique to the brand. No other company that competes can make their promise in the same way without being compared to the first to do it.
It’s necessary for your site to have its own unique selling point. It’s important to remember that consumers will not be familiar with your brand until it has established itself as different than its competition. It is also important that the brand is communicated as being more effective and convenient than its competitors. For example, it wouldn’t be wise to open up a department store across the street from a Walmart these days. They both may sell some of the same items, but Walmart as a brand is so well established that any similar store in the area would quickly become the copycat/underdog (as opposed to opening the same store in a town where there is no Walmart.)
Take a product that’s an all natural solution to hair regeneration. “All natural” may sound clean and healthy, but it’s is not a great marketing angle. Being “all natural” only goes so far these days, and with the “hair loss-stricken consumer seeking results, the fact that this product comes from nature isn’t likely to sell them on the idea that it will actually work. Look at Hoodia for example: Hoodia Gordonii, a plant found in southern Africa is claimed to be effective as an appetite suppressant. So is Green Tea. Both are all natural, but since the explosion in Hoodia’s popularity over the past year and a half in the health industry, it has become a glorified supplement for those looking to lose weight. It’s gotten to the point where the word “Hoodia” itself communicates weight loss to consumers with no knowledge of its effectiveness or side effects. It’s known more as an “active ingredient” in weight loss pills than a flowering plant in Africa. Green tea on the other hand is much less marketable due to its “all-natural” label. Most people know that they can drink green tea as a beverage, so they assume “How far can this really take me as a weight loss solution.” There is no sense of “mystery” when it comes to green tea. “I can grow it in my backyard, so it can be that powerful.”
Fiji Water is another excellent example. Bottled water is bottled water. You can dress it up, make it pretty, say how it comes from the springs of so and so and how “all natural” it is, but one thing that nobody else can say is that their water comes from an artesian aquifer, located at the very edge of a primitive rainforest, hundreds of miles away from the nearest continent. It’s so “all natural” that it is untouched by man until you unscrew the cap! This promise is what sells Fiji Water as a premium brand – not its packaging or the graphics on the website alone, but the combination of these and brand differentiation.
The angle that this hair solution should take should be similar to Hoodia Gordonni. It can be “all natural”, but it must have an angle to differentiate it as a brand and to communicate its effectiveness as a solution. Keylex would create a “buzz” about a unique ingredient and the discovery of the first all- natural acne product that is actually as effective as a prescription without all of the doctor visits, medicinal baggage and side-effects.
It’s all about the delivery. “Zagging” when everyone is “Zigging” won’t guarantee a product to sell unless it’s done with research, experience and a professional eye.
If you’re company hasn’t secured a Youtube account then you could be taking an unnecessary risk. As you can imagine, during the .com boom of the 90’s, many companies were faced with having their website name already taken when it came time to join the World Wide Web. Today, the rise of social media websites now means that major brands are at risk of “cyber squatters” or those looking to beat companies to the internet punch, stealing their URL again before they have the chance to attain it. Here are 10 major brands that weren’t quick enough to secure their own Youtube page:
#9: David Bowie
The Youtube Report 2009 tells us that over 40% of users click on the username to discover what’s uploaded in that channel. It is important for a brand to own their username to control the messaging being communicated on their channel. Over 60% of visitors to Yourtube agree with the statement “ If a username is the same as a familiar brand, I would expect the brand to be behind the channel”.
In plain English, what this means is that regardless of whether or not you plan to use Social Media for business related reasons, your company should acquire social media accounts on sites such as Twitter, Digg, Youtube, Facebook, etc. under its name for future potential. Otherwise, you run the risk of having to either:
A.) Purchase your own name for what will most likely be a hefty fee.
B.) Choose a long, clunky, hard-to-remember, easy-to-misspell name.
Here are 10 brands that took advantage before being taken advantage of:
#7: Barack Obama
#4: Home Depot
#2: Best Buy