Archive for the ‘Technology’ Category

Keylex launches The Candy Store Online. Sweet!

Thursday, March 3rd, 2011

We are proud to announce that we have launched a stunning eCommerce store for The Candy Store of Baltimore, MD. Built on the popular Magento eCommerce platform, the website sports a creative and fun design and features a full line of candy gift platters, dried fruit & nuts and a wide range of chocolates. In addition, the website carries specialty lines such as a Jelly Belly department, Sugar Free delights, and an upcoming section for corporate gifts.

As with all projects, we started off by creating a unique design that establishes brand recognition. With the crowded online candy marketplace, it was important to design a website that first and foremost makes a positive and memorable impression. After one visit to the website, it is a website visitors are not likely to forget. Next, we focused on usability. We wanted to have a site that is absent of the clutter found on many websites and allow visitors to easily browse the website. We added many convenient features such as in-store pickup and local delivery. Next, we went to work ensuring that the original design was not changed at all implementing the live catalog and  shopping cart system.

Visit the website at and let us know your thoughts in the comments below.


Monday, February 1st, 2010

Check out this site we stumbled upon today. It’s called and it looks pretty interesting. ClientShow allows creative and marketing professionals to show, pitch and sell their work to their clients more effectively. This could be a great new way for all of us to communicate! The interface looks very user-friendly and it looks like it may be a great way to organize our clients brands in a place where everything can be seen together. While we’re looking into it, take a look for yourself at and tell us what you think!


Attention New Yorkers!

Thursday, October 1st, 2009


Once again, the web is making things easier! If you’re living in New York City and you take taxi’s or sedans because you sick of sitting next to the smelly guy on the subway, now there’s a website that makes it SO easy! No need to stand out in the rain and hail a cab, RideCharge is here to help! BTW, check out this site’s design and ease-of-use. Pretty sweet, huh? Click Here to go to

Why we haven’t embraced Cloud Computing

Wednesday, July 1st, 2009

Cloud Computing

Cloud Computing is one of the most intriguing offerings in enterprise web hosting. Unlike traditional hosting where one or more dedicated servers are used to operate a website, cloud computing is essentially piggybacking off large-scale infrastructures such as Amazon EC2 and The Rackspace Cloud. The advantages of cloud computing are compelling; no longer is it necessary to ramp up servers for anticipated traffic spikes, manage the plethora of server security challenges or hassle with backup solutions. The downside is that cloud computing by and large has proprietary languages and databases which is not adaptable from platform to platform. While companies are scrambling to establish standards and some are creating adapters that make traditional sites compatible with cloud computing, there is still no good way to push an existing website to cloud based without extensive architecture changes.

In truth, the cloud concept is far superior than traditional server  hosting and simply porting websites over doesn’t utilize its true strength. One example is Amazon’s  SQS, a clever system that queues server requests so that if a server is running slow, the request waits until the resources are available. This eliminates many simultaneous processes from bringing down the servers and also solves the problem of interrupted connections, where a query is sent for processing and the connection is dropped before the query is returned. Traditional database queries drop the request if the connection is lost, where is SQS queues the request until the connection returns.

Here at Keylex we’re taking a wait and see approach. With all the advances of cloud computing, the stability is not up to par with our standards. Besides the intermittent downtime that is proving a lot less reliable than dedicated servers, the cloud environment is very restricting. We like to RDS into a server, tweak settings and have the flexibilty to pinpoint issues when they arise. Until such time as cloud computing fully matures, we prefer to keep our perfect record of uptime perfect.

Skittles: Twirlling the baton

Tuesday, March 3rd, 2009

It’s easy to see why Skittles would want to divert the attention from Twitter, because it is, as you can see, heavily abused by spammers, and a lot of the jokes are simply to tasteless for…well, anyone. That’s the ugly side of social media: a lot of it is completely uncensored and some users see this as an opportunity to get nasty or even vile.

“Skittles Swaps Homepage from Twitter Search to Facebook Page” by Stan Schroeder

skittles“Ugly side” of Social Media? Is there really such a thing, or are some folks too sensitive for the reality that people with varying opinions and social backgrounds are what makes up our country’s mainstream today? Walk down the street or catch a bus in any major U.S. city in 2009 and try to avoid opinionated banter with a little choice language. Do we take any of this to heart or base our buying decisions on the specifics of what these people say? It would be pretty sad to discover if we were this easily influenced. Instead, perhaps we should focus on why so many people feel it is their responsibility to voice their social and political opinions loud enough for others to hear.

As some of you may know (or not know) Skittles has changed its entire website at to a “social Media Hub” where web-savy surfers can access social outlets such as Twitter, YouTube, Flickr, and Facebook. Here, they can sound off about their love (or hate) for Skittles. Now, all of us can see where this might cause some controversy, but is controversy really a bad thing? At the very least the stench surrounding the topic (including the stink that we are about to raise) is enough to genereate audience buzz alone!

Something that much of corporate America is still having trouble facing is the intelligence of today’s online audience. Smoke and mirrors no longer work like they used to in marketing and are easier for web savvy consumers to pick up on. Younger generations (like the demographic targeted by Skittles) don’t base their purchasing decisions on negative or positive comments and reviews of a product. They base it on how many people are talking about it. Popularity isn’t always defined by support.

Many of the posts on twitter regarding Skittles aren’t really about the user’s desire to get others to try or avoid the product; They’re about being part of the conversation. That’s the beauty of social media! Raw, uncensored, reality. This is what today’s young consumer responds to, not gobbledygook from the mouths of out-of-touch internal corporate marketing departments. In fact, they laugh at the old-fashioned, being “marketed at” approach. It undermines and insults their intelligence.

Skittles is allowing itself to be associated with its audience. Some people like Skittles, some do not, and some just want to be heard. It’s reality, and young consumers (Skittles’ target audience) understand, respect, and excuse that. While it may be controversial now, it’s the wave of the future in terms of Brand interaction for for the “internet generation”. What’s more powerful than allowing your consumers to represent your brand for you?

Ask yourself this question: Are my brand, products, and services unique and strong enough to stand up to the reality of a market flooded with old-fashioned teqhniques?

If the answer is anything but “100% positively”, consider Skittles the leader of the parade and get in line. A bold move? Yes, but as Apple’s mantra for the 21st century goes, if you want to have a successful brand you’ve got to “Think Different.”

You go, Skittles. Keylex approved!

Must Read: Twitter Search – The New Kid on the Block

Thursday, February 26th, 2009

If you use Google exclusively for all your Internet searches, you must take a look at a new phenomenon that is the fastest growing search among teens and tech savvy adults. Whether or not you understand how twitter works, the fact is that millions of people are sending sms-type messages to groups of friends about their seemingly unimportant events throughout the day. Everything from letting their “friends” know that “I just boarded the  Q train at times square to brooklyn,” to “I’m eating cabbage soup at Mike’s Diner”  or “Delta Air Lines 1212 from lax to atl is delayed.” These seemingly useless conversations (or “tweets”) between thousands of groups of friends are all saved by Twitter and avilable through search to the genral public.

What does this mean to you? While you may not be intersted in cabbage soup, what if you wanted to know the weather in Chicago right now? While the weather service will give you tempatures and general conditons, there is a way to see exactly what people in Chicago are saying about the weather this moment (see screenshot below). To take this a step further, when a new flash happens anywhere in the world, a twitter search is the quickest way to get first-hand reports from people on the scene as it happens. When a plane landed in the Hudson river, twitter had it first. The same goes for the Mumbai attack and every recent newsworthy event. Many businesses are even monitoring Twitter to see what customers are saying about their products as well as contributing their own buzz about promotions they are running and more.

I encourage you to bookmark to try it for yourself. While Google is great for many daily searches, Twitter is the best way to get a pulse right now on things that are importnant to you.

(Click here for a quick video overview of twitter)