Archive for the ‘Videos’ Category

Short Video On Social Media

Monday, August 17th, 2009

Thanks to PCUniverse for the link!

Prius: Behind the Scenes

Thursday, June 11th, 2009

How are you using art as a way to communicate to your target audience?

Hulu Ads Lure TV Viewers to the Web

Tuesday, May 12th, 2009

What’s great about Hulu’s take on marketing and advertising is that they focus heavily on their product and what they do best. They leave the communicating to the communicators and know that the product will say the rest. It’s a recipe for an attractive and successful brand!

Southwest Airlines Mixes it Up

Tuesday, April 14th, 2009

Like the words from one of our favorite quotes say: “When everybody zigs, zag.” That’s exactly what one of Southwest Airlines’ flight attendants is doing. David Holmes does his job in a way that’s a little bit different. When he used to recite the pre-flight instructions the passengers would tune out. Not anymore. Why? Because David actually raps the information. He has been told countless times by the passengers themselves that it was the first time that they have ever listened to the pre-flight info. One woman even recorded her on her cell phone and posted the video to YouTube. Since then, the video has gotten over 1,177,240 views. What can be taken from this other than knowing to fasten your seat belts? It pays to take a chance and do something that nobody will expect. Southwest Airlines has had their name all over the world wide web within days just because someone decided to take a risk! What did it cost them? Whatever they’re paying a flight attendant! This is just another example of how thinking outside the box and taking a risk can help a company market their product or service.

Microsoft “re-designs” the ipod packaging. Hilarity ensues…

Sunday, March 1st, 2009

What is Guerilla Marketing?

Wednesday, February 25th, 2009

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally.” -Wikipedia

Here are two quick slide shows with some fantastic examples of how these tactics are applied:

Did You Know?

Tuesday, February 24th, 2009

A video on the progression of information technology that highlights the growing importance of having a presence on the world wide web.

Understanding Blogs

Monday, February 23rd, 2009

Video Credits: Commoncraft

eCommerce evolution

Sunday, February 22nd, 2009

An interesting video on the humble beginnings of ecommerce and how far it has come since 1994.

Pepsi/Coke Competitor Rivalry

Sunday, February 22nd, 2009

Making up and pointing out a competitor’s flaws doesn’t have to be vicious.