Excerpt from “Zag: The #1 Strategy of High-Performance Bands” by Marty Neumeier

zagbook“Remember the dot-com disasters of the nineties? There was plenty of passion for stock options, but little passion for building a real company to serve the long-term good of a cimmunity. As a result, we saw the proliferation of “junk brands”—brands with beguiling fonts, but nothing real to back them up. The economy soon collapsed taking junk brands with it. The words of ivestor-philosopher Warren Buffet suddenly rang true. “when the tide goes out, you can see who’s wearing bathing suits.”

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