Uncle Chet likes to think of himself as a man’s man—an all American patriot with a heart of gold and an iron fist. He benches 150lbs, squats 175, and can do a ton of push-ups on command. He’s a hero amongst his fellow gym rats and has memorized every Arnold Schwarzenegger line from Pumping Iron. Chet’s buddies think he’s the real deal. They ask him for advice on protein shakes and lifting techniques.
Unfortunately, Chet threw his back out doing dumbbell curls last weekend and still hasn’t recovered. He blames it on the gym’s poor quality free-weights. We however, know that the cause of Uncle Chet’s injury was his inexperience and lack of knowledge. Sure, he lifts weights and knows some terminology, but he’s no Personal Trainer. Chet’s friends decided to seek the help of a professional after discovering his herniated disc.
When it comes to Pumping Iron, Chet knows best. When it come to pumping up your ecommerce sales, Keylex knows best.