Soulja Boy’s “Crank Dat” video is an excellent example of viral marketing’s success in today’s over-saturated market. Soulja Boy, a teenager from Atlanta, became famous almost over night with 28 million views on YouTube. He created an instructional video with a song that he created and simply uploaded it and sent to everyone he knew on myspace. Needless to say, this caught on like, well, a virus. The next thing he knew, people began to upload their own video of the song and dance and almost every teen to young 20-something knows Soulja Boy as a household name.
Myspace, Facebook, Friendster and Youtube are excellent ways to infiltrate a very broad demographic (12-34) with viral marketing.