Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally.” -Wikipedia

Here are two quick slide shows with some fantastic examples of how these tactics are applied:

This entry was posted on Wednesday, February 25th, 2009 at 9:26 pm and is filed under Education, Marketing, Trends, Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.