In an age of me-too products and instant comminications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out maneuver, and out-design the competition. Author Marty Neumeier illustrates the number one strategy of high-performance brands—radical differentiation.
You can purchase the book on Amazon.com (click here) or check out the official ZAG website by clicking (here)
