Like the words from one of our favorite quotes say: “When everybody zigs, zag.” That’s exactly what one of Southwest Airlines’ flight attendants is doing. David Holmes does his job in a way that’s a little bit different. When he used to recite the pre-flight instructions the passengers would tune out. Not anymore. Why? Because David actually raps the information. He has been told countless times by the passengers themselves that it was the first time that they have ever listened to the pre-flight info. One woman even recorded her on her cell phone and posted the video to YouTube. Since then, the video has gotten over 1,177,240 views. What can be taken from this other than knowing to fasten your seat belts? It pays to take a chance and do something that nobody will expect. Southwest Airlines has had their name all over the world wide web within days just because someone decided to take a risk! What did it cost them? Whatever they’re paying a flight attendant! This is just another example of how thinking outside the box and taking a risk can help a company market their product or service.