Posts Tagged ‘Social Media’

Introducing: Social Marketing Keylex-Style

Thursday, March 5th, 2009

social_marketing_logosWith the economy in a slump, many businesses are turning to the Internet to generate extra reveneue. We’re finding though that companies are trying to apply traditional marketing strategies to their web business and the results are dismal. With technology moving at a dizzying speed, marketers are having a difficult time understanding the new age of marketing, let alone generating revenue. Executives I talk to write off social media as “teenager hype,” yet what they fail to realize is that social marketing is what makes the Internet tick and it’s here to stay.

Take blogs as an example. It is by far the most misunderstood marketing tool and is perceived by many in corporate America as a glorified chat room. I am fascinated that many people I talk with have the perception that the sole purpose of a blog is for the general public to write uncensored comments. It is the same demographic that is clueless to how Facebook works and to whom Twitter means birds singing.

So continuing our mission of building online brands through better design, development and marketing, Keylex has launched a comprehensive Social Marketing division to guide companies in creating buzz with this exploding medium. With our pulse on technology and our deep knowledge of social trends, we have quickly become the go-to company for new-age marketing strategies.

Must Read: Twitter Search – The New Kid on the Block

Thursday, February 26th, 2009

If you use Google exclusively for all your Internet searches, you must take a look at a new phenomenon that is the fastest growing search among teens and tech savvy adults. Whether or not you understand how twitter works, the fact is that millions of people are sending sms-type messages to groups of friends about their seemingly unimportant events throughout the day. Everything from letting their “friends” know that “I just boarded the  Q train at times square to brooklyn,” to “I’m eating cabbage soup at Mike’s Diner”  or “Delta Air Lines 1212 from lax to atl is delayed.” These seemingly useless conversations (or “tweets”) between thousands of groups of friends are all saved by Twitter and avilable through search to the genral public.

What does this mean to you? While you may not be intersted in cabbage soup, what if you wanted to know the weather in Chicago right now? While the weather service will give you tempatures and general conditons, there is a way to see exactly what people in Chicago are saying about the weather this moment (see screenshot below). To take this a step further, when a new flash happens anywhere in the world, a twitter search is the quickest way to get first-hand reports from people on the scene as it happens. When a plane landed in the Hudson river, twitter had it first. The same goes for the Mumbai attack and every recent newsworthy event. Many businesses are even monitoring Twitter to see what customers are saying about their products as well as contributing their own buzz about promotions they are running and more.

I encourage you to bookmark http://search.twitter.com to try it for yourself. While Google is great for many daily searches, Twitter is the best way to get a pulse right now on things that are importnant to you.

(Click here for a quick video overview of twitter)

twitter_search_results

Keylex Internet Solutions Joins Twitter

Tuesday, February 24th, 2009

twitter_logo_125x29If you’re wondering what the little red bird icon is in the top right of our blog, it’s our new Tweet icon! Keylex is now a member of Twitter: a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

twitter1To view our Twitter, go to www.twitter.com/keylex
or click on the icon in the top right of this blog. Twitter is an easy way to receive quick updates of our latest news! It’s basically the “cliff notes” version of our blog. You can even get our updates on your cell or PDA!

Step 1: Create your own account.
Step 2: Go to www.twitter.com/keylex and click on the “Follow” button.
Step 3: Go to Settings, click on the “Devices” tab and add your phone number!

For a quick, easy-to-understand explanation of Twitter, see Using Twitter

Social Media: Business time wasters or big time money makers?

Tuesday, February 24th, 2009

“Have you heard about the newest Internet buzzword? It’s called Social Media and depending upon who you talk about it with you’ll get a differing definition that paints it as either the next big thing or the world’s greatest waste of time. I like to think of Social Media as nothing more than a means of connecting more regularly, inexpensively and efficiently to people or businesses you might not otherwise connect to.

Perhaps you’ve heard the cliche – “people like to do business with people just like them”. The use of these various Social Media tools allow you to interact with your customers and prospects on a more personal level than ever before.

There are dozens of ways to be active online with Social Media – some of the popular tools are MySpace, Facebook, Twitter, LinkedIn as well as the use of blogs to self publish content. The question I hear over repeatedly from people who haven’t yet joined the online Social Media scene is – “what can I do with Social Media tools like Facebook ,etc” and “will social media help my business or is it just for high school kids”.

Rather than argue that all Social Media tools are awesome and worth spending hours of work time to use – I’ll explain how I use Social Media and what I believe its long term benefits are.
Why Social Media? It All Starts With Search

The goal most businesses have in mind when they think of “going online” is to increase the likelihood that their customers and prospects can easily find them in an online search. As you may have found, obtaining a much coveted high Google ranking is increasingly tougher as competitors employ professional search optimization consultants to craft pages tailored for higher search engine rankings. There are also some experts who predict that Google search will eventually become less dominant and give way to searches through other types of Social Media sites such as Twitter and Facebook.

What can your company do when you lack the budget to hire an expensive search engine consultant and you lack the skill to do this search optimization yourself?

My answer to search optimization has been to ignore the tricks and fine tuning of web pages. These tweaks to rank a web page highly seem to change almost daily and keeping up with the latest tricks of the search trade is almost impossible unless it is your full time job. In my use of the Internet I’ve found that one type of page never seems to go out of style. Web pages that contain useful content instead of a sales pitch are increasingly prized by those customers and prospects doing their own searches on the web.

Blogging Is An Easy Way To Publish Fresh Content Online And More Helpful Content Equals More Visitors To Your Site. When people hear of blogging they sometimes think of a lone writer ranting endlessly about the local government or some other esoteric topic of interest to a small minority. At it’s core blogging means nothing more than writing an article and publishing it on the Internet.

The key to blogging is that once you write and publish an article – the words in that article become indexed by Internet search engines and eventually (hopefully soon) are discoverable by potential clients who in turn may contact you.

To be sure there are those types of blog web sites. However the way you use blogging for your company can also attract significant traffic to your web site. (Remember – more traffic reading quality articles equals the chance to contact more qualified web searchers).

During the course of a day (depending upon my schedule and whether there is any relevant news) I may publish 1 to as many as 6 articles. Do the math and you can see that by the end of the week if I published only the minimum that I’d have 5 new web pages for the search engines to index and for customers and prospects to find. Multiply that by 52 weeks in the year – and in the first year I’d have over 260 different web pages that all would be indexed and searchable on the web. There’s a good chance that out of the 260+ pages there will be some that are indexed highly by search engines – especially when I’ve taken care to make sure that I always use relevant keywords and write about topics that deliver value to clients and prospective clients.

Perhaps the best thing about blogging is that it costs nothing to start. I like to use this solution because I can update my site from any web browser without the need for added software. Once written the content is all properly formatted with graphics and fonts.

Remember – the more helpful content you have on your site (emphasis on the word helpful) the more likely a web visitor is to read it and contact you. The cost of creating this helpful content is only the time you spend writing (on average it takes me about 30 minutes to generate a typical online article including proof-reading). Once created these articles on your site live on forever.”

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Article Originally posted by: Wayne Shultz