The Lesson of Post-It Notes

post-itWhen Post-it notes were invented in the early 70’s by 3M, it was a marketing disaster. By 1977, test-marketing showed that consumers had no interest in the product. Most companies would have killed the product at that point, but not 3M. They launched a massive consumer sampling campaign where they sent free samples to millions of offices. When people had it on their desk day after day, they eventually began using it and the rest is history.

If you have a great product or service that is not catching on, and unbiased research shows that the only flaw is consumer education, take a cue from 3M. Persistence pays off.

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