Uncle Chet: Designer to the Bars


Uncle Chet is well aware that when ZZ Top wrote “Every Girl’s Crazy for a Sharp Dressed Man” they were talking about him. A self-proclaimed fashionisto, Chet can tell the difference between a BugleBoy and Osh Kosh B’Gosh stonewash denim without flipping a tag. He loves to give advice on texture/pattern do’s and don’ts such as: DO wear your hunting cap as an accessory to your lumberjack flannel. DON’T sport a t-shirt with more than 3 Looney-Tunes on it unless the characters are Wile E. Coyote, Sylvester, and Marvin the Marshin. (Which we all know is a combination that does not exist.) Uncle Chet is a regular mustache-clad Ralph Lauren with a comb-over.

Keylex also appreciates dressing the part, but you won’t find us donning anything with an Elmer Fudd screen-print. We stay on top of recent trends to ensure that your site is current and sends the right message the the right audience.

When it comes to matching tube socks with a tank top, Chet knows best. When it comes to pairing strategy with seamless execution, Keylex knows best.

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