What’s Digg, and how can you benefit?

digg_logo11What is Digg? “Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by its users.” Digg isn’t run by editors. People visiting the site collectively determine the value of content. They’re changing the way people consume information online.

Everything on Digg — from news to videos to images — is submitted by people who visit the site. Once something is submitted, other people see it and “Digg” (or vote on) what they like best. If your submission is good and receives enough Diggs, it is promoted to the front page for the millions of visitors to see.

It doesn’t stop there. Because Digg is all about sharing and discovery, there’s conversation that happens around the content. This allows visitors to discuss the topics that they’re passionate about. By looking at information on Digg, people always find something interesting and unique. They’re committed to giving every piece of content on the web an equal shot at being the next “big idea.”

How You Can Benefit:

Just think of what this can do for your online business. All you have to do is submit information about your business online, strike up some conversation and leave the rest up to the power of Digg! You can even link to Digg directly from your website to allow visitors to comment on your products and services. As a result, this will drive new traffic back to your site, and the cycle will continue. Consider it one big online traffic rotary with only one exit – your website. Digg is an excellent ( and FREE) way to determine how your target audience is responding to your business online. It’s the most honest information you will find on what people really think about what you do. It’s basically a FREE portal for market research and the entire online community is your focus group. By search Digg for topics which are relative to your industry, you can discover a wealth of information based on user reviews, conversation, and of course, diggs.

Digg it? Visit Digg.com and get started!

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