Why Should Your Company Embrace Social Media?


Some interesting facts/reasons to use social technology:

• 3 out of 4 Americans use Social Technology
• 2/3 of the Global Internet Population visit social Networks
• Visiting social sites is now the 4th most popular online activity (ahead of personal email)
• Twitter’s monthly growth rate in the first month this year was 1382%
• The number of minutes spent on facebook each day is over 5 billion.
• If Facebook were a country, it would be the 8th most populated in the world just ahead of Japan.

Many of your customers are already using or learning how to use social media right now!!!

• 93% of social media users polled believe a company should have a presence in social media
• 85% polled believe that a company should go further than just having a presence, but should also interact with its customers


• Millions of people are creating content for the social web right now
• Your competitors are already there
• Your customers have been there for a while and they’re looking for you

Just some food for thought from your favorite web agency, Keylex ;)

…with a little help from the good folks at: BusinessWeek, Cone Business in Social Media Study, Mark Zuckerberg, Nielsen-Global Faces & Networked Places, and Forrester-The Growth of Social Technology Adoption.

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